As Reel Medicine Media’s Program Associate, Eva supports programmatic development and event operations from start to finish. Working closely with founder Dr. Jessica Zitter, she helps craft Reel Medicine Media’s program offerings and supports event hosts and partners with presenting programs to their communities. Eva brings a strong background in office and project administration, a bachelor's degree in Health and Society, a masters degree in Film Producing, personal experience as a family caregiver, and a passion for the mission to improve end-of-life care. Most recently, Eva worked as the Office Manager and Production Manager for a small creative agency in Oakland. Her prior work includes indie film producing and Covid compliance, theatrical wardrobe and costume design. 

Eva Herndon