Michaela is a senior consultant with Reel Medicine Media. She has expertise in research, grant development and management, individual and major donor fundraising, strategic planning, evaluation, market research, marketing, and communications. Michaela is passionate about leveraging strategic fundraising to improve quality of quality of life and health and wellbeing, especially for residents of underserved communities. Over her career she has been responsible for raising more than $250 million in grants and individual donations. She has held senior level positions in nonprofit organizations including most recently serving as Vice President of Partnerships and Engagement with Alameda Health System Foundation, a safety-net health system serving Alameda County, CA. She has taught market research and social marketing at the university level and is co-author of two books on nonprofit strategy and has published many articles on market research and gerontology. Michaela holds a Master of Health Services Administration degree with a focus on public health planning and policy, and a Certificate in Gerontology - both from the University of Michigan, as well as a BA in Psychology from the University of California, Berkeley. She is a Certified Fund Raising Executive and holds the Grant Professional Certified credential. She is active in professional associations, sits on three nonprofit boards, is co-chair of a mentor program for fundraising professionals, and is a volunteer coach for a fall prevention program for older adults.